Projections

What is coming, and how firm it is

Future revenue by month, split by how firm it is.

Committed forward view

$700,000 committed across 6 months.

Committed
Committed revenue: $700,000
–
Likely
Likely revenue: $200,000
–
At risk
At risk revenue: $100,000
–
Total projected
Total projected revenue: $1,000,000
–

By month

Select a month to list only the items behind it.

$250,000$0
Aug 2026Sep 2026Oct 2026Nov 2026Dec 2026Jan 2027

The goal is AGI, so it is drawn on the AGI view. No goal line is drawn.

Scale runs from $0 to $250,000.

Cashflow

Cash received against cash spent in past months, with the net between them, and the cash in projected for the months ahead.

MeasuredProjected from here
$250,000$0
May 2026Jun 2026Jul 2026Aug 2026Sep 2026Oct 2026Nov 2026Dec 2026Jan 2027

Dashed rule: Measured months to the left of the dashed rule, projected from there on. Cash out counts each cost in the month it was recorded, so a bill counts in the month it was billed, not the month it was paid.

Cash out, measuredCommitted, projected cash inLikely, projected cash inAt risk, projected cash inScale runs from $0 to $250,000.
  • Your invoices come from a source that does not record when each one was paid, so cash received is not drawn. It fills in once the payments behind those invoices are read, or a source that records paid dates is connected or imported.
  • Net is drawn only where both cash in and cash out were measured, so no net line is drawn.
  • Payroll that QuickBooks records as journal entries is not counted in cash out: that sync has not run yet.
  • Future costs are not projected: no record of upcoming costs exists yet, so projected months show cash in only and no net.

Every item behind these numbers

1 unassigned
  • Lumio Beverages retainer, contracted through January

    $240,000

    CommittedAug 2026 to Jan 2027Marcus LeeNot scored yetSample data
  • Harbor and Pine retainer, contracted through January

    $180,000

    CommittedAug 2026 to Jan 2027Marcus LeeNot scored yetSample data
  • Vaultline Fintech platform buildout, signed SOW

    $160,000

    CommittedAug 2026 to Nov 2026Sam BauerNot scored yetSample data
  • Cedar and Co Realty retainer, contracted through January

    $120,000

    CommittedAug 2026 to Jan 2027Priya NairNot scored yetSample data
  • Northwind Outdoor renewal, verbal yes pending countersignature

    $120,000

    LikelyOct 2026 to Jan 2027Sam Bauer80% likely. Set by handSample data

    Next: Get the countersigned renewal back from procurement (by Sep 2026)

  • Practica Health retainer extension, scope agreed

    $80,000

    LikelySep 2026 to Dec 2026Priya Nair70% likely. Set by handSample data

    Next: Send the extension paperwork after the September readout (by Sep 2026)

  • Bloomspace Interiors renewal, sponsor left the business

    $45,000

    At riskOct 2026 to Jan 2027Sam Bauer35% likely. Set by handSample data

    Next: Get a meeting with the new marketing lead (by Aug 2026)

  • Foundry Athletics campaign, proposal out and unanswered

    $35,000

    At riskSep 2026 to Nov 2026Sam Bauer25% likely. Set by handSample data

    Next: Third follow up, then qualify out if there is still no reply (by Aug 2026)

  • Ridgeline Financial retainer, budget under review

    $20,000

    At riskNov 2026 to Jan 2027UnassignedNot scored yetSample data

Revenue against costs

$209,583$0
Solid line 1: RevenueSolid line 2: Pass-through (measured months only)Solid line 3: Payroll (measured months only)Dashed line 4: Overhead (measured months only)Measured | Projected from herePass-through: average of the last 3 months, not a forecast: $32,667Payroll: average of the last 3 months, not a forecast: $44,364Overhead: average of the last 3 months, not a forecast: $17,200
  • Past revenue is gross billed: every invoice line issued (open or paid), by its issue date. Draft and void lines are not counted. The months ahead are the forward book, on the same gross basis.
  • A cost counts in the month it was recorded (its expense date). A cost covering several months is not spread across them.
  • Pass-through is money spent for a client and passed on to them: the agency's cost of goods sold. Adjusted gross income is gross billings minus pass-through.

Likelihood cannot yet be compared against historical win rates. No stage-transition history is recorded, so the comparison is not shown rather than estimated.

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